Resources · Guides and a free tool
Marketing guides for Australian stores and builders
Every guide here starts with something we found in a real account. The client, the date range and the source are on the page, and so are the limits of what one account can tell you.
Written by Jed Lynham, founder of Scaled Marketing
Updated 24 Sep 2026
E-commerce
For online stores
Meta ads, tracking and the store maths that decides whether ads can pay. Written for Australian stores, so GST and Australia Post are in the numbers from the start.
The return a first order needs after GST, postage and fees, the target for the margin you want, and a month at your budget.
Made for Australian stores · No sign-up Guide · CreativeStatic vs video ads on MetaOn one account, statics returned 10.5x against 5.3x for video. What that proves, what it doesn't, and how we split creative budget now.
Nuracom · Meta-reported · 20 Apr to 29 Jul 2026 Guide · TrackingMeta purchases vs Shopify ordersA fire pit retailer's pixel reported 22 purchases in a month and the store had 12 real orders. How to reconcile the two, step by step.
Unique Fire Pits · August 2026 Guide · ConversionFree shipping thresholdsCustomers built baskets to within 20 cents of an A$135 line. How to set yours with order value, postage and margin.
Rick Grant's Gluten Free · Aug 2026Case study results. Outcomes vary. Each guide names its source and window.
Construction
For builders and trades
Construction is our second practice: websites, project leads and hiring. The first guide covers the part most builders ask about, which is finding crew.
How a Sunshine Coast construction company got 88 labourer applicants in four days at A$1.50 each, 94% local. The ad, the form, the screening, and the rules Meta sets for job ads.
Murphy Constructions · Meta form results · Jul 2026Case study result. Outcomes vary.
Not sure where to start?
Start with the problem you've got
Pick the line that sounds most like your week. Each one goes to the guide that deals with it.
How we write these
Sources on the page, limits included
Every number in these guides comes from an account we run or have run. Each one carries its date range and what kind of number it is, because a Meta-reported return, a store-verified return and a Shopify sales total are three different things. Mixing them up is how agencies end up quoting results nobody can check.
Where a client hasn't approved being named, we describe the business instead, and everything else about it stays real.
We also say when a finding is thin. One account over one window is a lead worth testing, and the guide will tell you when that's all it is. If something changes, like a Meta policy or your postage rates, we update the guide and the date at the top.
I write them from the work our team does every week. If you want the same thinking applied to your own numbers, that's what the free audit is for. You can read more about who we are on the about page, or see how a partnership runs on how we work.
Free audit, then your Scaling Roadmap
It's time to get Scaled.
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
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