Case study · Builder website and brand
Salus Constructions: a website as considered as the homes
A Brisbane custom home builder whose finished homes were better than anything their website said about them. We designed the site, the logo and the brand assets so the first impression online matches the one on site.
The brief, in one line
Make the business look as strong online as it does on-site.
- Client
- Salus Constructions
- Industry
- Luxury and custom homes, knockdown rebuilds
- Location
- Brisbane, building across Brisbane and the Gold Coast
- What we did
- Websites for Builders
- Logo and brand assets
- Brand videos
- Results on this page
- None. This was a website and brand job, so we show the work and leave the numbers out.
The problem
The site looked cheaper than the homes
Somebody spending serious money on a custom home looks at a builder's website long before they ring. If the website lets the work down, the builder has lost ground before the first meeting.
Salus had the capability and the finished homes. What they didn't have was an online presence that said so. The old site didn't explain what they build, who for, or why a client should trust them with a block of land and a big budget.
The job wasn't to overcomplicate it. It was to give a homeowner the information and the confidence to take the next step, in a site that matches the standard of a Salus home.
Who the site is for
Brisbane homeowners planning a custom build or a knockdown rebuild, including people building on tricky blocks: flood-prone, narrow or sloping.
What we built
A brand and a website, made to match the homes
Logo, brand assets and films
A cleaner, more premium identity that carries across the website and the socials, plus two short brand films so people see the homes in motion.
A cinematic home page
A sunset film over the Brisbane River, a short line on what Salus builds, and a free quote button right there in the first screen.
Service pages people actually search for
Luxury homes, custom homes, knockdown rebuilds, and building on flood-prone, narrow or sloping blocks. Each one answers a real question a Brisbane homeowner types into Google.
Projects up front
Featured homes with the story of each build, so a visitor sees the standard of finish before they read a word about it.
The site
Scroll the services and projects
Plenty of people meet a builder on their phone first, so the mobile site got the same care as the desktop one. Scroll inside the frame to see the service pages and the featured homes.
Why there are no numbers here
We only publish what we can back up
Salus hired us for the website and the brand, so that's what this page shows. We don't have lead or sales numbers from the site that we'd be happy to stand behind, so there aren't any here.
If a website is only half the job for you, the next step is traffic. For a custom builder that usually means Google Search for the builds you want more of, a landing page for each and a follow-up system so no enquiry sits in an inbox over the weekend. That's the project leads side of what we do.
And if the website is the whole job, that's fine too. Websites for builders covers how we build them, what goes on each page and what it takes.
Other builder sites we've made
Pro-Build Plus, a video-led site for a Melbourne facade specialist, and Murphy Constructions, a project-led site for a Sunshine Coast concreter. More are on our work page.
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