Starting out
Just starting out
A product people want and money to put behind it, but no audience, reviews or sales history. We build the store and launch creative, set tracking up properly on day one, and run the first ads as a test of what sells.
E-commerce growth partnership
E-commerce marketing agency for Australian brands
One team runs your Meta ads and builds everything they rely on: the store, the creative, the emails and the search. Most of our e-commerce partners pay us a share of the sales we help create.
That's the whole point of the model. If we didn't think the ads would sell, we wouldn't offer to be paid out of the sales they make.
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Case study results. Outcomes vary. The ad shows client numbers on screen.
Who it's for
Built for two kinds of store.
A new brand with a good product and capital to invest, or an established brand ready to push harder. We start in a different place for each.
Already selling
Established and ready to grow
Sales, a customer list and a store that works. We find what's leaking first (tracking, offer, product pages, follow-up), then put more money behind the ads your orders back up.
Products from under A$9 to A$1,699. Same system.
E-commerce results
What the same system did for three very different stores.
A premium laundry appliance, a gluten free pantry range and a seasonal outdoor product, each number with its window and source.
Revenue since openingReal client result
more thanA$150,000
Since the store opened in April 2026; 7.1x return on ad spend since the ads began
A brand-new store for an automated ceiling laundry rack most Australians had never seen, with A$34,865 in sales in 30 days (17 May to 17 Jun 2026). Store, launch creative, Klaviyo and home show systems by us.
NuracomShopify revenueRead it
Case study result. Outcomes vary.
True return on ad spendReal client result
8.9x
June to September 2026, true ROAS, counting sales the pixel missed
The store rebuild plus the ads. An A$80 average order on an A$8.85 hero product in the first four days on the rebuilt store, with no ads running: bundles and a free-shipping line did the lifting.
Rick Grant'sTrue ROASRead it
Case study result. Outcomes vary.
Meta-attributed salesReal client result
more thanA$127,000
Since we took over the ads, May to early Sep 2026
A seasonal outdoor store, checked order by order: July was 8.3x Meta-reported, about 7x verified against the store (A$19,795 in product sales on A$2,830 of spend).
Unique Fire PitsMeta adsRead it
Case study result. Outcomes vary.
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The receipts behind them
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Case study results. Outcomes vary. Screenshots are cropped to the number; nothing else is edited.
How it fits together
The Scaled Growth Engine, stage by stage
Eight services in four stages. The audit shows which ones your store needs first, and in what order.
Store salesWhat every stage answers to
Acquire
Stage 01 of 04Meta brings in most new customers, so it gets the most attention: fresh creative every month, tested against each other on small budgets, with budget moved on what the store confirms. Google and Shopping come in once Meta works and the feed is clean.
- Meta AdsStructure, testing, tracking and scaling
- Google & Shopping AdsShopping, Performance Max and search
- Content & CreativeStatics, video, shoots and motion
Statics returned 10.5x against 5.3x for video on one Nuracom account (Meta-reported, 20 Apr to 29 Jul 2026).
Case study result. Outcomes vary.
Convert
Stage 02 of 04Traffic costs money, so the store has to earn it back: product pages that answer buyers' questions, reviews under the buy button, bundles, and landers written for the ad that sent people there.
- Shopify Websites & MigrationsNew stores, and moves off Ecwid or WooCommerce
- CRO & Landing PagesOffers, bundles and landers
93 orders in the first 14 days on the rebuilt store. Rick Grant's Gluten Free, 17 to 30 Aug 2026.
Case study result. Outcomes vary.
Keep
Stage 03 of 04The first order is the expensive one. Klaviyo flows for welcome, abandoned cart, post-purchase and win-back make the second one cheap. SMS comes in once email is pulling its weight.
356 leads from two home shows in four weeks. Nuracom, captured at the stand and followed up by email.
Case study result. Outcomes vary.
Compound
Stage 04 of 04The work that makes later months cheaper: rankings you keep through a rebuild, pages AI tools can quote, and custom builds when an app can't do the job.
- SEO & AI SearchTechnical fixes, collections, AI answers
- AI DevelopmentCustom Shopify apps, portals and automations
6,115 customers and 369 reviews migrated, with 56 redirects, so Rick Grant's old product links kept working after the move.
Case study result. Outcomes vary.
Under one roof
One team, one scoreboard.
Whoever spots a drop in sales fixes the page that afternoon, and store sales are the number we all answer to.
We build the site, the brand and the ads, then keep running them. The job is more orders at a cost your margins can carry. Our break-even ROAS calculator shows what that cost is for your store.
Ads personWeb developerEmail freelancerSEO agencyContent creator
One Scaled teamJudged on store sales
How the partnership works
We do better when your store does.
No package prices here, because nothing gets prescribed before the audit. This is the model, in writing before you sign.
- 1. Free audit
- I go through your ads, store, tracking and follow-up myself, then walk you through your Scaling Roadmap: what's leaking, what we'd fix first and what it would take.
- 2. Build work
- A fixed quote for anything we build: 50% deposit, 50% on launch.
- 3. Growth partnership
- A monthly partnership, often a share of the new-customer revenue we help create, agreed in writing before we start.
- Ad spend
- Always yours, paid straight to Meta or Google.
- Ownership
- Every account, site and data set stays in your name.
- Term
- Month to month with 30 days notice. No lock in.
The agreement only survives while it keeps paying for itself.
A share of real orders, not reported ones
When Meta and the store disagree, we bill on the store's paid orders. The guide below shows how we line the two up every month.
What the first three months look like is on How we work.
Straight up
Who we're not the right fit for.
We take on 2 to 3 new long-term partners at a time. So we'd rather say no on the first call than take on a store we can't grow.
A good fit
- A product people already buy, or clearly want.
- Margins that can carry the cost of winning a customer.
- Someone in the business to pack orders and answer customers quickly.
- You want a partner for years, and you'll tell us when something's off.
Not a fit, yet
- No budget for ads at all.
- A product that hasn't sold to anyone outside friends and family.
- You want one campaign, then goodbye.
- Stock that can't keep up if the ads work.
Straight answers
E-commerce partnership questions.
Something we haven't covered? Call Jed on 0400 463 257.
Which platforms do you work with?
Mostly Shopify. We also move stores onto Shopify from Ecwid and WooCommerce, with customers, reviews and old links carried across. On something else? We'll tell you on the call whether a move is worth it.
Do I have to take every service?
No. The audit decides. Some stores need Meta and fresh creative first. Others need the store or the tracking fixed before another dollar goes into ads. We only prescribe what your Scaling Roadmap says you need.
How does the share of sales work?
Before we start, we agree in writing what counts, usually revenue from new customers, and how it's measured. We work it out from real orders in your store and go through it with you every month. Any build work is quoted separately as a fixed price.
How much do I need to spend on ads?
There's no set minimum. It has to be enough for Meta to find buyers at a cost your margins can carry, and we work that out from your numbers in the audit. Ad spend is always paid by you, straight to Meta or Google.
Free audit, then your Scaling Roadmap
It's time to get Scaled.
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queue