Results · E-commerce, construction and more

Case studies, with the working shown

Every result on this page has a client, a date range and a source. Where a client hasn't signed off on being named, we say so and describe the business instead.

Find the one closest to your business

Online stores at very different price points, construction and trade businesses, and a clinic. Tap a card for the full story.

Practice
What we did
Website, then hiringReal client result
A$4,900new website

The three months after launch, 2026

In the three months after the new site launched, he closed more 6 and 7 figure projects than in the previous 12. We then placed 5 new employees through a hiring campaign.

Website · Hiring Campaigns

A South East Queensland builderConstruction · Anonymous by request

Case study results. Outcomes vary.

Nothing matches that pair yet. We only publish work we've actually done, so try another filter, or ask me about your situation directly.

Case study results. Outcomes vary. Each card links to the full story, with the dates and the screenshots.

The receipts

Straight from the dashboards.

Cropped to the number and left alone otherwise. Each one carries the client, the platform and the dates, and opens full size when you tap it.

The ads and sites behind them
NuracomShopify · Total sales · 17 May to 17 Jun 2026
NuracomShopify · Since April · snapshot early Sep 2026
Murphy ConstructionsAds Manager · Hiring · Lifetime to Aug 2026
Unique Fire PitsAds Manager · Results value · May to early Sep 2026
Rick Grant's Gluten FreeShopify · Best day · 30 Aug 2026

Want your own dashboards read like this?

Share read access to your Ads Manager and store, and I'll go through them with you, the same way we check these.

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Case study results. Outcomes vary.

Why some numbers say "about"

We report the number the store banked.

Ads Manager will always tell a flattering story. Pixels double count, test orders get credited, and a sale that would have happened anyway still gets claimed by an ad.

Most of our e-commerce partners pay us a share of the sales we help create, so we have every reason to check. Each month we line the ad platform up against the store, order by order, and the store wins every argument. When the two disagree, you'll see both numbers on the case study and which one we used.

That's also why nothing here is averaged across clients or added into one big total. A food brand selling scone mix and an appliance brand selling a laundry rack live in different worlds. Each result stands on its own dates.

How to read our numbers

Shopify sales
What the store actually took, straight from Shopify analytics.
Meta-reported
What Ads Manager says the ads returned. Useful, but Meta is marking its own homework.
Store-verified
Meta's sales matched order by order against the store. This is the number we bill on.
Form results
Leads or job applications counted by Meta's forms, before anyone is hired or any job is quoted.
Why Meta purchases don't match Shopify orders

From one August reconciliation

The pixel reported 22 purchases. The store had 12 real orders. We showed the client the gap and billed on the 12.

Case study result. Outcomes vary.

Are these typical results?

They're real results, not promises. Every business starts from a different place, so I won't quote you a return before I've seen your account. The free audit is where we work out what's realistic for you.

Why are two of the clients not named?

One owner asked to stay anonymous and the other hasn't signed off on being named, so we describe the business instead and keep their details off the site. The numbers are the same ones we report to them.

What's the difference between Meta-reported and store-verified?

Meta-reported is what Ads Manager credits to the ads. Store-verified is what's left after we match those sales to real, paid orders in your store. The second is usually smaller, and it's the one we're paid on.

Do you only work with online stores and builders?

Those are the two practices, and most of the work is e-commerce. We've also worked with clinics and local service businesses. If you run something else, apply anyway and I'll tell you straight on the call whether we're the right fit.

Free audit, then your Scaling Roadmap

It's time to get Scaled.

Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.

Jed Lynham, founder of Scaled Marketing

Jed Lynham
Jed calls you personally, usually the same business day.

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