Meta Ads · Acquire
We run Facebook and Instagram ads for online stores, make the creative in-house, and move budget on what your store actually sells. Meta is the engine behind everything else we do, so it's the service we go deepest on.
Case study results. Outcomes vary. The ad shows client numbers on screen.
ROAS
7.1x
Return on ad spend since the ads began
Nuracom. April to September 2026, on a store that opened in April, at an average order of about A$1,600.
True ROAS
8.9x
Counting sales the pixel missed
Rick Grant's Gluten Free. June to September 2026, the store rebuild plus the ads.
Results value
A$127,000+
Meta-attributed sales
Unique Fire Pits. Since we took over the ads, May to early Sep 2026.
Case study results. Outcomes vary.
The case studiesWhat you get
This is the work, start to finish, in plain words.
Pixel and Conversions API set up on Shopify, then checked against real orders before we raise a budget.
Prospecting, testing and retargeting, plus catalogue ads when the range needs them. Nothing you can't read.
Statics, UGC-style video and motion, made in-house and briefed from what sold last month.
Each new ad tests one idea, with enough spend to get an answer, then winners move into prospecting.
Spend goes up in steps behind ads the orders back up, measured against your break-even ROAS.
Store sales and cost per purchase first, with the reconciliation behind them. You keep your own logins.
Structure and testing
We keep accounts simple enough to read. One prospecting campaign where Meta's broad targeting does the finding. One testing campaign where new ads earn their spot. Retargeting for people who viewed a product or left a cart. Fewer campaigns means more data for each one to learn from.
Creative is where most of the wins come from, so new ads go in every month. Each test is one idea (a hook, an angle, an offer or a format) with enough spend to show whether it sells. Winners move into prospecting. Losers get switched off, and the next brief is written from both.
Statics against video, one account
Nuracom, Meta-reported ROAS, 20 Apr to 29 Jul 2026. The budget moved to statics. It doesn't mean statics always win, which is why we keep testing both.
Read the statics vs video guideCase study result. Outcomes vary.
Results ROAS
6.45x
One static, Meta-reported
Rick Grant's Gluten Free. A$12.5k from A$1.9k of spend on a single static, before the store rebuild.
Results ROAS
35x
First video ad, day one
Rick Grant's Gluten Free. Meta-reported on launch day only, and we never quote it as a daily rate.
Case study results. Outcomes vary.
How we make the creativeThe ads
The people writing your briefs can see your Ads Manager, so every new ad starts from what the last ones sold. The ad at the top of this page is our own, from September 2026. You'll find the client statics on the Content & Creative page.
17 May to 17 Jun 202615 Apr to 16 May 2026
Daily sales, traced from the Shopify receipt.
Shopify sales across the whole store, up on the 30 days before. Meta drove a lot of it, not all of it, and we report it that way.
Case study result. Outcomes vary.
Tracking you can check
You cannot scale what you cannot track.
Before we spend more of your money, we check the tracking. The Meta pixel and the Conversions API both send purchases from Shopify, so Meta still sees a sale when a browser blocks the pixel.
Then every month we hold Ads Manager up against real orders in the store. The two drift apart. Duplicate events, test orders and failed checkouts can all show up in Meta as sales. When they disagree, the store wins: that's the number your budget, our report and any share of sales are worked out from.
August reconciliation
Unique Fire Pits' pixel reported 22 purchases in August. The store had 12 real orders. We found it, showed the client, and billed on the 12.
Case study result. Outcomes vary.
Meta reported A$23,432 in July. The store showed A$19,795 in product sales on A$2,830 of spend, so that's the number we used.
Case study result. Outcomes vary.
Scaling budgets
Scaling is where most accounts break. We raise spend in steps behind ads the store confirms, and hold every one against your break-even ROAS: the return a first order needs before it makes you any money.
We watch frequency too, so the same people aren't shown the same ad until they're sick of it. When an ad tires, the next one from the creative pipeline is already waiting. Seasonal stores get a calendar, with creative made well before the rush.
Best month · Meta-reported · May 2026
About 10x tracked return for Unique Fire Pits in its best month, and more than A$127,000 in Meta-attributed sales since we took over the ads (May to early Sep 2026). Good months still get checked against the store like every other month.
Case study result. Outcomes vary.
Free tool
GST, postage and payment fees all eat into a sale. Put your own numbers in and see the ROAS you need just to break even.
Break-even ROAS calculatorWhere it fits in the Growth Engine
Meta buys the attention. The rest of the Scaled Growth Engine turns it into orders that come back.
The ads themselves, briefed from this account's numbers.
ConvertCRO & Landing PagesPages built for the ad that sent people there.
KeepEmail & SMSEvery buyer and lead from the ads gets followed up.
Acquire, laterGoogle & ShoppingAdded once Meta is profitable, to catch the searches it creates.
Straight answers
The five we get asked most. Anything else, ring Jed on 0400 463 257.
We don't publish packages, because we only prescribe one after the free audit. Ongoing Meta work sits inside a monthly partnership, and most of our e-commerce partners pay us a share of the sales we help create, agreed in writing before we start. Shoots and store builds are fixed quotes.
No fixed number. The budget has to buy enough purchases for Meta to learn from, at a cost your margins can carry. We work that out from your break-even ROAS in the audit. Ad spend is always yours, paid straight to Meta.
Tracking gets fixed first, then new creative goes live, usually inside the first month. Give the account a few months before you judge it. Early numbers bounce around while Meta learns, and one great launch day isn't a rate.
You do. The ad account, pixel, page, catalogue and Business Manager stay in your name, and we work through partner access. If we ever part ways, you keep everything, history included.
You see what we see, because Ads Manager and Shopify stay yours to log into. Our reports lead with store sales and cost per purchase, checked against real orders, and I'm on the phone when something needs a decision.
Free audit, then your Scaling Roadmap
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queueFree audit, then a roadmapJed calls you personally.
Get your free audit