Case study · E-commerce · Meta ads and Shopify
Nuracom: launching a product most Australians had never seen
A brand-new store with no reviews, no customer list and a product that needs explaining. We built the store, made the ads, wrote the emails and set up the lead capture for two home shows.
7.1x
Return on ad spend · since the ads began, April to September 2026
More than A$150,000 in revenue since the store opened in April 2026 · Shopify revenue
Case study results. Outcomes vary.
- Business
- Nuracom, an Australian brand of automated laundry racks that mount to the ceiling
- Location
- Browns Plains QLD, selling Australia wide, and now set up for New Zealand
- Starting point
- A new Shopify store that opened in April 2026, with no sales history
The starting point
Nobody was searching for it yet.
Nuracom sells an automated laundry rack that raises and lowers from the ceiling. In April 2026 most Australians had never seen one, and there was nothing for Meta to learn from: no reviews, no buyers, no pixel history.
It's also a considered purchase. The range runs up to A$1,699 and it needs installing, so nobody buys one on a whim. People want to see it working in a real home, trust the brand behind it, and get their install and warranty questions answered, usually over a few visits.
So we didn't run a simple traffic campaign. We treated the launch as a full validation system: creative that shows the product in use, a store that answers the hard questions before anyone asks them, and email that keeps talking to the people who aren't ready yet.
What we built and ran
The whole store, one team.
Ads were the engine, but they only work when everything behind them holds up. Here's what we put in place between April and September 2026.
The Shopify store and landers
Home, range and product pages built for a big purchase: finance options, the wall-mount add-on, delivery and warranty up front, and Nuracom's Google reviews right under the buy button.
Launch creative, then a second shoot
A launch set of statics and video with four different people on camera, then a full second shoot for the next round. All shot, edited and designed in-house.
Budget that follows the store
Every format tested on the same account, and money moved to the ads that returned the most.
Klaviyo email
A post-purchase care flow for new owners, plus campaigns, back-in-stock sends and follow-up for every show lead.
Home show systems
Leads tapped into a console by the stand staff, QR pages at the stand, screen loops and a follow-up email the same night.
Custom builds
A trade partner portal with a rewards ledger, a warranty claim form and shipping tracking synced back to the store, where no app did the job.
Case study results. Outcomes vary. Our own ad, cut for the site: Nuracom is the first story.
The ads
Statics returned more than video, so the budget moved.
We expected video to carry a product this new. From 20 April to 29 July, statics returned 10.5x against 5.3x for video (Meta-reported).
Same account, same window, same product. So the next round leaned harder into statics, and video went back to what it does best: showing the rack coming down from the ceiling in a real laundry.
Results ROAS
10.5x
Statics, Meta-reported
Statics. Same account, 20 Apr to 29 Jul 2026.
Results ROAS
5.3x
Video, Meta-reported
Video. Same account, same window, at an average order of about A$1,600.
Case study results. Outcomes vary.
Statics or video?The restock static. One of the later statics, announcing every model back in stock. Tap to see it full size.
The store
A product page built for a big decision.
This is where the sale is won or lost. Buyers want the price, a way to spread it out, proof other people are happy, and to know it'll fit their ceiling. We put all of that above the fold on desktop and phone.
The install question gets its own page, the warranty is spelled out next to the buy button, and the reviews come from Google, so nobody has to take our word for it.
The home shows
An expo stand that keeps selling after the show.
A home show stand costs a lot for three days, and most visitors walk away without deciding. The money is in what happens after they leave.
We set Nuracom up so every conversation at the stand turned into a lead: tapped straight into a lead console, QR pages for the questions people kept asking, and video loops on the stand screens. A show-only offer had a hard end date, and every lead got a follow-up email the same night, then a short sequence after that.
Melbourne 21 to 23 Aug, Brisbane 11 to 13 Sep 2026
Captured at the stand and fed straight into Klaviyo, so the follow-up started before the stand was packed down.
Case study result. Outcomes vary.
The receipts
What Shopify shows.
Screenshots from Nuracom's own Shopify admin, cropped to the number. Tap either one to look closer.
Every channel counts here.
These count every sale, from every channel, not just the ads. The early September snapshot is dated: revenue has since passed A$150,000.
See every figureCase study results. Outcomes vary.
The numbers
Every figure, with its window and its source.
Shopify numbers are what the store took. Meta numbers are what Ads Manager credits to the ads. Each has its own window, so we never add them together.
| Metric | Value | Window | Metric type |
|---|---|---|---|
| Sales in 30 days | A$34,865 | 17 May to 17 Jun 2026 | Shopify sales |
| Change on the 30 days before | up 254% | vs 15 Apr to 16 May 2026 | Shopify, period comparison |
| Return on ad spend | 7.1x | Since the ads began, Apr to Sep 2026 | ROAS (owner-confirmed) |
| Revenue since the store opened | More than A$150,000 | April to late Sep 2026 | Shopify revenue (owner-confirmed) |
| Average order | About A$1,600 | 20 Apr to 29 Jul 2026 | Meta-attributed AOV |
| Statics vs video | 10.5x / 5.3x | Same account and window | Meta-reported ROAS |
| Leads from two home shows | 356 | 21 Aug to 13 Sep 2026 | Show lead capture |
How the year ran
From an empty store in April to two home shows and a second country by September.
- The Shopify store, built from nothing
- Product and lifestyle shoots, twice
- Meta ads, statics and video side by side
- Klaviyo flows from the first order
- Lead capture and follow-up for two home shows
- A New Zealand market in the same store
April 2026
The store opens
New Shopify store and the first batch of ads, with email flows ready for the first buyers.
May to June 2026
The month it clicked
Sales up on the month before, and the budget shifted towards statics.
August 2026
Second shoot, first home show
New creative for the next round, and the Melbourne stand.
Early September 2026
A$132,099.51 on the Shopify dashboard
Total sales since April, as the screenshot above shows. Revenue has since passed A$150,000.
September 2026
Brisbane, then New Zealand
The second show, and the brand set up for a new market.
What's next
More of what's selling, and a second country.
We set the brand up for New Zealand: its own market in Shopify, a .co.nz domain, an approximate NZ$ price guide and an import notice at checkout, so Kiwi buyers know what to expect.
In Australia, the plan is more of the statics that are winning, fresh creative from the second shoot, and conversion work on the product pages so more of the traffic we pay for turns into orders.
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