Content & Creative · Acquire
Ad creative and content for e-commerce brands
Statics, UGC-style video, shoots and motion graphics, made in-house by the team that runs your ads. Every brief starts from what your store sold last month.
Results ROAS
10.5x
Statics
Nuracom. Meta-reported, 20 Apr to 29 Jul 2026. Read the Nuracom case study
Results ROAS
5.3x
Video
Same account, same window. So the budget moved to statics.
Case study results. Outcomes vary.
What that means for your mixOur own ads
Our September ads, made the way we make yours.
Jed on camera, filmed at the desk and on the phone, then cut, captioned and finished with motion graphics in-house. Tap any of them to watch with sound.
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Case study results. Outcomes vary. Some ads show client results on screen.
Client statics
Statics we've made for clients.
Three from the stores on this site, each built for a different job. Tap any of them to look closer.
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What we make
Everything an ad account runs on.
Made in-house, so a brief written on Monday can be a live test by the end of the week.
Statics
Offer, bundle, restock and seasonal ads, plus hook-led designs. Quick to make and quick to test, so they carry a lot of the testing.
UGC-style video
Phone-shot, talking to camera, product in hand, scripted from the reviews and questions your customers already give you.
Shoots
Product and lifestyle photo and video days, planned around a shot list for the next few months of ads.
Motion graphics
Captions, moving text and animated proof cards like the ones in our own ads, ready to drop into an edit.
Hooks and copy
Headlines, primary text and the opening seconds of every video, written and tested like the visuals.
Store and event assets
Product page imagery, landing page visuals and home show stand screens in the same look as the ads.
Where briefs come from
Every brief starts in Ads Manager.
Most businesses don't have a content problem. They have a clarity problem.
Pretty ads that don't sell are expensive. So before anything gets designed or shot, we look at what the account and the store are telling us: which hooks held attention, which angles turned into purchases, and which formats the orders back up.
On Nuracom the statics won, so the budget moved to them. On Rick Grant's, the first video ad had a huge launch day. Neither result is a rule, which is why every month has both formats in it.
01
Read
What sold last month: hooks, angles and formats, checked against real orders.
02
Brief
A short brief for each ad: the idea, the hook, the format and the number it has to beat.
03
Make
Shoot, design, edit and caption in-house, usually as one batch for the month.
04
Test
New ads go into small tests with their own budget. Winners get budget, and the rest feed the next brief.
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Results ROAS
6.45x
One static, Meta-reported
Rick Grant's Gluten Free. A$12.5k from A$1.9k of spend on a single Scone Mix static.
Results ROAS
35x
First video ad, day one
Rick Grant's Gluten Free. Meta-reported on launch day only, never quoted as a daily rate.
Case study results. Outcomes vary.
The Rick Grant's case studyWhere it fits in the Growth Engine
One look and one message, from the ad to the inbox.
Because one team makes all of it, the angle that wins in the ad carries through to the page it lands on and the emails that follow. More on how it fits: the Scaled Growth Engine
Straight answers
What people ask before a shoot.
Want to talk about a shoot? Call Jed on 0400 463 257.
Do I need to send you product?
For shoots and UGC-style video, yes: we need the product in hand, and we'll plan how it gets to us on the call. Statics can often start from the photos you already have.
How many new ads do we get each month?
Enough to keep testing properly, and the number is set in your Scaling Roadmap. It depends on budget: more spend wears ads out faster, so it needs more new creative behind it.
Do you use AI in the creative?
Sometimes, for backgrounds, clean-up and speed. Never to invent a customer, a review or a result, and never in a way that misleads a buyer about the product.
Who owns the ads and the footage?
You do. The finished ads, and the photos and footage from any shoot you've paid for, are yours to keep, along with the ad account they run in.
Can you work with our own photographer or creators?
Yes. We'll brief them from the numbers and edit what they shoot, or mix their content with ours. What matters is that every ad gets tested against real orders.
Free audit, then your Scaling Roadmap
It's time to get Scaled.
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queue