Our construction practice
More work. Then the team to deliver it. We build the website that shows what you've delivered, run the campaigns that bring in project enquiries, and when the work lands, we run the hiring ads that find the crew.
Murphy Constructions, Sunshine Coast
1,105 job applications at A$2.31 each (Meta lifetime results), and 7 successful hires.
Case study result. Outcomes vary.
Case study results. Outcomes vary. Our construction ad, with client results on screen.
Why construction is its own practice here
A builder with a strong name on site often has a website that doesn't show it. Developers, strata managers and homeowners look you up before they ring, see a thin page with a phone number, and move on to someone who looks bigger.
Sort that out and the enquiries start to come. Then the next problem shows up: you need concreters, labourers and leading hands to deliver the jobs, and the good ones already have work.
So we plan the website, the lead generation and the hiring together, with one team running all of it. When the work picks up, the hiring campaign is already built and ready to switch on.
How the practice works
Get found, win the work, build the team. Most builders start at whichever stage is costing them the most right now, and the audit tells us which one that is.
Stage 01 · Get found
Before anyone rings a builder about a real project, they look you up. We build project-led websites that show the jobs you've delivered, the sectors you work in and who to call. Then we make sure Google can find them, with service and suburb pages, your Google Business Profile and a site that loads fast on a phone.
Murphy Constructions: a website that finally shows 20 years of projects.
Pro-Build Plus: phone load 6.4 s down to about 4 s after our speed pass on 23 Sep 2026.
Case study results. Outcomes vary.
Stage 02 · Win the work
Google Search reaches the people already looking for a builder like you. Meta reaches the ones who haven't started looking yet. Every campaign lands on a page built for one type of job, calls are tracked, and each enquiry gets a reply straight away, even when you're on the tools.
Pro-Build Plus: cost per enquiry fell from A$486 in Aug to A$106.95 in the week of 11 Sep, once we cleaned out the wrong search terms.
A Brisbane plastering and painting company: instant SMS follow-up on 149 leads.
Case study results. Outcomes vary.
Stage 03 · Build the team
Meta hiring ads written for the trade, with screening questions built into the form, so you get a list of locals who can actually start. Job ads have their own rules on Meta: no targeting by age or gender, and no lookalike audiences. The creative and the questions do the filtering instead.
Cost per result
A$1.50
Per labourer applicant (form)
Murphy Constructions. 88 applicants in four days, 94% local.
Case study result. Outcomes vary.
12 hires placed across two construction clients, to September 2026.
Murphy Constructions: 7 successful hires. A South East Queensland builder: 5 new employees.
Case study results. Outcomes vary.
Websites we've designed and built
Each site is made from the builder's own jobs, photos and service areas, so it looks as strong online as the work does on site.
Construction case studies
What we built for each of them, what it cost per result, and what's still open.
Four days, Jul 2026, receipt-backed
A new website and a hiring campaign for a Sunshine Coast commercial concreting company with more work than people.
Case study result. Outcomes vary.
Google Ads, lower is better
A scroll-driven video site, landing pages and Google Ads for a Victorian facade remediation contractor. The enquiries are getting cheaper. No project has been won from them yet. When one is, it goes on the case study with the date.
Case study result. Outcomes vary.
16 Feb to 17 Jul 2026, Meta form leads
Filmed ads with the real crew on real jobs, and a text back to every lead the moment it lands.
Case study result. Outcomes vary.
Invested in a new website, 2026
In the three months after the new website went live, he closed more 6 and 7 figure projects than in the previous 12. We then placed 5 new employees through a hiring campaign.
Case study result. Outcomes vary.
Swipe for more case studies
Website only: the Salus Constructions build
How we work with builders
No package gets pitched before the audit. Once we know what's holding you back, you get a plan and a fixed quote in writing.
We're based at Valdora on the Sunshine Coast. Our construction clients run from the Sunshine Coast and Brisbane down to Melbourne, and none of this work needs us on your site.
Straight answers
Anything else, call Jed on 0400 463 257.
Commercial concreters, facade remediation contractors, custom home builders, plastering and painting companies and other trades. If you build or fix things for a living and want more of the right work, or the people to deliver it, we should talk.
No. Some builders only need hiring right now. Others need the website sorted before any ad is worth running. The audit shows which stage is costing you most, and that's where we start.
We don't publish packages, because we only prescribe one after the audit. Websites and landing pages are a fixed quote, half up front and half on launch. Campaigns are a monthly fee, month to month. Ad spend is separate and always paid by you, straight to Meta or Google.
No, and be wary of anyone who does. What we can promise is that you see the same numbers we do: cost per enquiry, cost per applicant and where each one came from. Big commercial jobs also take months to quote and award, so we report the pipeline as it really is.
No. We're based on the Sunshine Coast, but we work with construction companies in Brisbane and Melbourne too. Websites, search, ads and hiring all run remotely, and I'm on the phone whenever you need me.
Free audit, then your Scaling Roadmap
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queueFree audit, then a roadmapJed calls you personally.
Get your free audit