How we work
It starts with a free audit and your Scaling Roadmap. Build work is a fixed quote. The ongoing work runs month to month, you pay for your own ads directly, and you see every number we see.
Tap for sound
The close of our September e-commerce ad: who the partnership is for, and the roadmap.
Case study results. Outcomes vary.
What we run for online stores
Four stages, one team, judged on store sales. They don't all start in week one. This is the usual order, and your Scaling Roadmap can change it.
Meta ads go live once tracking is checked against real orders, and budget follows what the store says is selling. Google and Shopping come in once Meta is profitable.
If the store or the landing pages leak, we fix that before we buy more traffic. Offers, bundles, reviews near the buy button and a clean checkout come first.
The first buyers from the ads should get a welcome, a post-purchase follow-up and a reason to come back. So the core Klaviyo flows go in before the ad spend scales.
Search that holds and grows the rankings you've earned, and custom builds when an app can't do the job. It makes each month a little cheaper than the last.
Run a construction company? Same partnership model, different plan: get found, win the work, then build the team to deliver it. Construction marketing
The process
The first two cost you nothing. You only pay once you've seen the roadmap and decided it's worth doing.
01
You give us access to your ad accounts, store and analytics. I go through the ads, the store, the tracking and the follow-up myself.
02
A call where I walk you through what's leaking, what we'd fix first and what it would take. Packages are only prescribed after the audit.
03
Whatever the roadmap puts first: store, landing pages, tracking, creative or flows. Fixed quote, with a timeline.
04
Month to month from here. We run the ads, brief new creative from the numbers and report store sales back to you.
Swipe for all four steps
A typical e-commerce partnership. Your roadmap sets the real dates.
Week 1
Access, checks and the first brief
Everything is set up in your name. We check the pixel and Conversions API against real orders before a dollar moves, and brief the first creative from what's already selling.
Month 1
Ads live and the first report
The ads go live. Your first report puts Shopify's numbers next to Meta's, and the second round of creative is briefed from the first.
Month 3
Budget where the sales are
The spend now sits on the ads the store confirms are selling, and we decide together what to switch on next. If something isn't paying for itself, you'll hear it from me first.
Engagement terms
There's no price list, because your roadmap sets the scope. These terms apply to every partner, every time.
Most of our e-commerce partners pay us a share of the sales we help create. If we didn't think the ads would sell, we wouldn't offer to be paid out of the sales they make.
What you own
If we ever part ways, nothing has to be rebuilt, moved or handed back. We work inside your accounts from day one.
An Australian fire pit store. The pixel over-counted, so we showed the client the gap and billed on the real orders.
Case study result. Outcomes vary.
How we report
Meta and Google mark their own homework. A purchase in Ads Manager can be a duplicate or a test order.
You can't scale what you can't track, so every report puts the store's numbers next to the platform's, and says which is which:
You also keep live access to every account, so you can check any figure yourself, any day.
Straight about fit
We do our best work with newer brands that have a product people want and money set aside to grow it, established brands ready to push harder, and builders who need more work, more crew, or both.
If that's you, I'll say so on the first call.
Straight answers
Something not covered here? Ring Jed on 0400 463 257.
Your Meta and Google ad accounts, the store or website, the tracking between them, and what happens to a buyer or a lead after the first click. I do it myself, then call you and walk you through your Scaling Roadmap. Either way, you leave the call with value.
Because we don't know what you need until we've looked. Packages are only prescribed after the audit. Build work then gets a fixed quote, and the monthly side is agreed in writing before anything starts.
Instead of a flat monthly fee, you pay us a share of the new-customer revenue we help create. We agree the share, and exactly how it's measured from your store's numbers, in writing before we start. When the ad platform and the store disagree, we bill on the store.
Yes. I run the audit and the roadmap call myself, and I stay across your account after that.
Free audit, then your Scaling Roadmap
Fill in a few details and I'll go through your ads, your website or store, and how you follow up enquiries, then show you what's leaking and what we'd fix first. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queueFree audit, then a roadmapJed calls you personally.
Get your free audit