E-commerce growth partner
Meta ads out front, with the store, email, search and creative built around them by one team. Products from under A$9 to A$1,699. Same system.
Apr 2026 · The store opens
Case study results. Outcomes vary. One store, Nuracom: Shopify sales and revenue figures placed on an illustrative line; 7.1x is return on ad spend since the ads began in April 2026.
Run a construction company? Websites, hiring and project leads
Results ROAS
6.45x
One static, Meta-reported
Rick Grant's Gluten Free. A$12.5k in sales from A$1.9k of spend on a single Scone Mix static.
Results ROAS
10.5x
Statics, against 5.3x for video
Nuracom. Meta-reported, same account, 20 Apr to 29 Jul 2026. So the budget moved to statics.
Cost per result
A$2.31
Per job application (form)
Murphy Constructions. 1,105 applications, Meta lifetime results to Aug 2026.
Case study results. Outcomes vary.
Every result, with the working shownOur main practice
Most of what we do is here: growing Australian online stores month after month, from the first ad to the hundredth order.
Average orders from about A$70 to A$1,600 across the stores we run.
Builders and trades
Construction runs as a separate practice with its own playbook: get found, win the work, then build the team to deliver it.
Murphy Constructions: 7 successful hires, and a website that finally shows 20 years of projects.
Case study results. Outcomes vary.
Clinics and service businesses
Clinic websites, Meta ads and follow-up systems that answer every enquiry. If you're not an online store or a builder, talk to us anyway. If we're not the right fit, we'll say so on the first call.
Brisbane Hair Clinic: a clinic site and Meta ads rebuild that returned 10x on ad spend.
Case study result. Outcomes vary.
The problem
A lot of online stores run with an ads person, a web developer, an email freelancer and someone doing SEO. None of them own the number that matters. So when sales dip, everyone points at someone else.
We run it as one team. The person who sees your ROAS drop can fix the product page that afternoon. The next round of creative gets briefed from what the ads are actually selling. And every number gets checked against the store.
We're not here to overcomplicate marketing. We're here to make your business easier to find, easier to trust and easier to buy from.
How we check the numbers
Unique Fire Pits' pixel reported 22 purchases in August. The store had 12 real orders. We found it, showed the client, and billed on the 12.
Case study result. Outcomes vary.
How the e-commerce side fits together
Four stages, one team. Meta ads bring buyers in, the store turns them into orders, email brings them back, and search and custom builds make every month cheaper than the last.
Meta ads are the engine. We test new creative every month and move budget to whatever the store says is selling. Google and Shopping get added once Meta is profitable.
7.1x return on ad spend since the ads began. Nuracom, April to September 2026, at an average order of about A$1,600.
Case study result. Outcomes vary.
Traffic costs money, so the store has to turn it into orders and lift the order value while it's at it. Bundles, a free-shipping line people aim for, reviews under the buy button.
A$80 average order on an A$8.85 hero product. Rick Grant's, first four days on the rebuilt store, no ads running. Baskets built to within 20 cents of the A$135 free-shipping line.
Case study result. Outcomes vary.
Every buyer gets looked after and every lead gets followed up. Klaviyo flows for welcome, abandoned carts, post-purchase and win-back, plus campaigns that sell without burning the list.
356 leads from two home shows in four weeks. Nuracom, captured at the stand and fed straight into email follow-up.
Case study result. Outcomes vary.
The work that makes next month cheaper. Search that keeps the rankings you've earned through a rebuild, and custom builds when an app can't do the job.
6,115 customers and 369 reviews migrated, with 56 redirects. Rick Grant's store rebuild, so old product links kept working.
Case study result. Outcomes vary.
The receipts
Straight from Shopify and Ads Manager, with the client, the platform and the dates on every one. Tap any of them to look closer.
Your numbers next?
Give us access to your Ads Manager and we'll run the audit on your real numbers, then show you what we'd fix first.
Swipe for more receipts
Case study results. Outcomes vary. Screenshots are cropped to the number; nothing else is edited.
Ads we've made
Shot, edited and designed in-house, for our clients and for us. Tap any ad to watch it with sound or look closer.
ScaledE-commerce ad
Rick Grant'sStatic
MurphyHiring static
ScaledWebsite audit ad
NuracomRestock static
ScaledConstruction ad
Rick Grant'sHook static
Brisbane Hair ClinicStatic
Rick Grant'sBundle static
Case study results. Outcomes vary. Some ads show client results on screen.
Featured results
Three online stores at very different price points, and a construction company that needed people. Every number shows its date range and where it came from.
17 May to 17 Jun 202615 Apr to 16 May 2026
Daily sales, traced from the Shopify receipt.
And since the store opened in April 2026: more than A$150,000 in revenue, at 7.1x return on ad spend. Store, creative, Klaviyo and home show systems for a product most Australians had never seen.
Case study result. Outcomes vary.
June to September 2026, true ROAS, counting sales the pixel missed
The store rebuild plus the ads, for a long standing gluten free brand. About A$22,000 from brand-new customers in ten weeks (26 Jun to 31 Aug 2026), and 93 orders in the first 14 days on the rebuilt store.
Case study results. Outcomes vary.
Since we took over the ads, May to early Sep 2026
Checked order by order: July was 8.3x Meta-reported, about 7x once verified against the store (A$19,795 in product sales on A$2,830 of spend).
Case study result. Outcomes vary.
Meta lifetime results, to Aug 2026
Hiring ads for a Sunshine Coast commercial concreting company that had more work than people. The result: 7 successful hires.
Case study result. Outcomes vary.
Swipe for more results
Our second practice: construction
Builders need two things at once: the right projects coming in, and the crew to deliver them. We build the website, run the project campaigns and the hiring ads, together. The aim is simple: make the business look as strong online as it does on-site.
A South East Queensland builder closed more 6 and 7 figure projects in the three months after his new website than in the previous 12. Then we placed 5 new employees through a hiring campaign.
12 hires placed across two construction clients to September 2026.
Case study results. Outcomes vary.
Cost per result
A$1.50
Per labourer applicant (form)
Murphy Constructions. 88 applicants in four days, 94% local. Backed by the receipts.
Cost per enquiry
A$106.95
Week of 11 Sep 2026, down from A$486 in Aug
Pro-Build Plus. Google Ads, after we cleaned out the wrong search terms.
Case study results. Outcomes vary.
Construction marketingHow a partnership works
Nothing gets sold before the audit. Packages are only prescribed once we know what's actually holding you back.
01
A free look at your ads, store, tracking and follow-up. Jed calls you personally, usually the same business day.
02
What's leaking, what we'd fix first and what it would take, in plain words. Either way, you leave the call with value.
03
Store, pages, tracking, creative and flows. Build work is a fixed quote: 50% deposit, 50% on launch.
04
A monthly partnership, often a share of the new-customer revenue we help create, agreed in writing before we start.
Free tool
Most ROAS targets ignore GST, postage and payment fees. Put your own numbers in and see the return a first order needs just to break even.
Built for Australian stores: the price includes GST, costs are what you pay.
Open the full calculatorMade-up example numbers. Change any field.
Break-even ROAS
On GST-inclusive revenue: price incl GST divided by contribution per order.Max cost per purchase
Spend more than this to win a first order and that order loses money.Contribution margin
Of the ex-GST price, after product, shipping, fees and other costs: A$44.27 an order.Every order loses money before a dollar goes to ads. Fix the price or the costs first.
GST = price ÷ 11 · fee charged on the full price · A$9.00 GST in this example
Who you'll deal with
G'day, I'm Jed. I run Scaled Marketing from Valdora on the Sunshine Coast, and we work with brands and builders right across Australia.
I'm the one on camera in our ads, and I'm the one who picks up the phone. When you fill in the form, I go through your ads, store and tracking myself, then I call you.
We build it, we run it and we report the numbers straight. 5 of our 10 newest clients came by referral (Mar to Sep 2026). Give any of our clients a call and ask how we perform.
Straight answers
Anything else, call Jed on 0400 463 257.
We don't publish packages, because we only prescribe one after the free audit. Build work is a fixed quote: 50% deposit and 50% on launch. Ongoing growth is a monthly partnership, and most of our e-commerce partners pay us a share of the sales we help create, agreed in writing before we start.
No. It's month to month with 30 days notice, and no lock in. The agreement only survives while it keeps paying for itself.
No. Ad spend is always yours, paid straight to Meta or Google. Every account, site and data set stays in your name, so you see everything and you keep it all.
It depends on where you're starting, so your Scaling Roadmap sets honest expectations for your account. Build work comes with a timeline in the fixed quote. Once ads are live we judge them on what your store actually sells, and you see the same numbers we do.
If there's no budget for ads, the product isn't one people want yet, or nobody is going to answer the enquiries, we're not the right fit, and we'll tell you on the first call. We'd rather be straight with you than take on work we can't grow.
Yes, it's our second practice: websites that show your projects, campaigns that bring in new project enquiries, and hiring ads that find the crew to deliver them. The construction pages show the work and the numbers.
Free audit, then your Scaling Roadmap
Fill in your details and I'll call you personally. If we're not a fit, no worries at all. You'll still leave with something you didn't know before.
Jed Lynham
Jed calls you personally, usually the same business day.
We take on 2 to 3 new long-term partners at a time.
Referred by a client? Skip the queueFree audit, then a roadmapJed calls you personally.
Get your free audit